Reliance digital to introduce private label

Posted by Dr. Vishesh Rawat

Reliance Digital, a unit of Reliance Retail Ltd, is planning to introduce private labels and will target nearly 150 large format retail stores over the next three years.
“Categories like small home appliances, memory cards, etc., where the degree of commoditization is high...people are not bothered about the brand,” chief executive officer Anil Baijal said.
While retailers generally have private labels for categories such as apparel, footwear and consumer goods, not many have them for consumer electronics and durables.
By December, Reliance Digital plans to launch another four-five stand-alone large format stores.